MocDoc's Offerings
Lab Management System
Hopsital Management System

Seven effective tips for marketing hospital 

Published By Sanjana
 2019083015:33:15
Category HMS


Inspiring patients to reach your hospital is not easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested in your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure that the marketing you do for your hospital should not be controlled by sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.

Hospital Marketing has seen a tremendous change over the past few years, and some medical facilities are making use of hotel-like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital. 


Create a responsive website: 

The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you listed healthcare information so that patients themselves can take care of their families and themselves during an urgency. 


Make use of SEO: 

9 out of 10 people look for affordable or best hospitals online and know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed at the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable. 


Ensure your patients say Wow on your healthcare:

Branding is not just what you say about yourself to your customers. It's something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on. 


Showcase your positives:

Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting for areas so that people and patients visiting your website or hospital will come to know about you. Also, don't forget to post on social media, and talk about breakthrough treatments in conferences, public forums, and interviews. 


Use Social Media effectively:

Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, and Pinterest, can effectively improve the number of patients visiting your hospital as well as those is the best place where you can create brand awareness by choosing the targeted audiences and attracting them to visit your clinic. 


Utilize Internal Marketing too:

Every employee in your hospital is the spokesperson. Grab your HR head to make use of it, create the experience of the employees at your clinics, and make them say positive things about the hospital. 


Shoot Emails:

Emails are an efficient and powerful thing when it comes to marketing. Make sure your company's IT team maintains the email list of subscribers and shares relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care for your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high-value, helpful, and useful information is key to developing a powerful hospital brand. 


Bottom Line: 

Show your society and patients in general that you have excellent care about their well-being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.


For More details Visit MocDoc Hospital Information System.




Request for HMS/LIMS free demo

Related Articles


With advancements in AI, digital assistants are becoming more and more capable. What started as an advanced voice-based search device, has now become capable of helping us manage our daily schedules, book appointments, make reservations, play songs, and it may one day act as a complete assistant to all of us. They were first seen in smartphones, in the form of Siri in iPhones and Google Assistant in android devices and now they’re coming in the form of standalone devices such as Amazon’s Echo, Google Home devices and Apple’s Homepod.

Digital assistants, like in every other aspect of our life, have a huge potential in revolutionizing healthcare by assisting hospitals, doctors and other paramedical staff in record-keeping, managing their appointments, and help in taking better care of the patients in an efficient manner. Artificial intelligence is assisting doctors in making better diagnoses, and advanced robotics technology is making surgeries more precise. Digital assistants may one day be as ubiquitous as a stethoscope in a hospital as they become more automated. Recently some hospitals in USA introduced Alexa skills, with which patients can book appointments and manage prescriptions.

Digital assistants for patients

People are becoming more and more dependant on their digital assistants on their phones. Recent stats show that by 2020, 50% of all searches would be done by voice search and 30% of all searches would be done without screens. This number is bound to increase with the increasing number of smart home speakers and increasing capabilities of digital assistants.

With the integration of digital assistants to the hospital management system, patients would be able to book an appointment with a doctor, just by talking to their digital assistants. Patients would be able to upload their health parameters such as blood sugar, blood pressure levels on a daily basis if their health conditions require it without having to visit the hospital or filling complex forms. This would enable their doctors to provide more accurate and reliable advice for their patients. They can also get the results of their lab tests without having to visit the hospital or lab. With advanced hospital management systems, patients can currently receive their test results in a PDF form, but as digital assistants become more ubiquitous, they would prefer asking their smart devices, instead of looking at their screens.

Digital assistants would also be able to assist in providing first aid with real-time advice from doctors and summon qualified medics in case of an emergency. There are unconfirmed reports of cops being called using amazon Alexa in case of domestic violence, and this shows the potential for digital assistants being helpful in case of a medical emergency.

How doctors can make use of digital assistants

Doctors are required to maintain clear records of their patient’s history. Clear and accurate records help to provide accurate treatment when the patient has any medical issues in the future. Doctors usually have to rely on shorthands, or transcriptions to make accurate records in the short time they have, and there is a chance that they may forget to add minute details when the records are made at a later date. This has been reduced to a large extent by the use of electronic health records, which are often made as easily filled templates, but with the use of digital assistants, doctors can simply dictate the health condition of the patient, and with the use of smart prompts, they can be sure that they didn’t miss any info.

Smart assistants also have the potential to help doctors better manage their appointments and schedules. Doctors can easily get the complete details of their appointments, the timings, and the schedule simply by asking their digital assistant.

Digital assistants for hospital administration

Hospital management system have made it easy for hospital administrators to get accurate real-time information about the status of their hospitals, and manage it efficiently by making better use of their resources. But this also means they have to check their screens much more often, and this can become tiring on a daily basis.

With the use of a digital assistant, hospital admins can get quick reports of their hospitals, such as daily revenue, the total number of appointments, expenses incurred, and also about the stock of essential pieces of equipment, disposables, and medicines.


Alerts for emergency situations, such as when adequate doctors or paramedics are not available, or when essential supplies are running low, will ensure that the hospitals are making the best use of their resources.

If you would like to implement voice assistants to go with your hospital management systems, contact us 


How voice assistants can make ...

With advancements in AI, digital assistants are be.....  Read more


When searching for software, almost everyone looks for free ones. If you simply type in the name of any random software, you’ll probably see a google autocomplete suggestion “free download”. In some cases, it does make a lot of sense in using free software. Why pay for something when you can get it for free? 

Searches for downloading free EMR software have increased with government legislation mandating their use in hospitals. Let us look into why this is a bad idea.

If you’re not paying for it, you’re the product

As a general rule, nobody ever gives you something for free. As economists would say, “If you’re not paying for the product, you are the product”. In the case of most free software, this is the case. Recently it was found that most of the free antivirus apps in the Google Play store actually did nothing. Their purpose? Probably to collect data from your device. This may not affect an average person very much, but if you’re concerned about privacy, you should probably stay away from these software. And when you’re dealing with a hospital management software, this is a key aspect. Data security is a very important aspect especially when you handle patient data. A data leak, however small has the potential to damage the reputation of your hospital. 

Lack of accountability

A hospital management system has to have certain qualifications that assure you that a particular software can fit your needs. When you purchase a software, it is possible for you to verify if these software fit the criteria. But when you download a software for free, there is no way for you to be sure if these software fit the criteria. And since there is no monetary transaction between you and the software provider, it will be difficult to hold them accountable. 

The lack of accountability will be an issue if the software faces any glitches. If the software crashes, customer support is not provided for the system, and you will be on your own. A software glitch in a free android app may be annoying, and will not cause any huge problems even if is not resolved. In case of a hospital, the software handles sensitive patient information and a software glitch can compromise this data, and with no tech support from the providers, it can cause a lot of problems. 

Upgrades? Nope

As government regulations change, and as the technology improves, you may face the need for a better software. If you’re relying on a free software for very important tasks, such as managing your hospital, you may find yourself stuck with an old software. Free software rarely provide any upgrades for long durations. And when you want an upgrade, you may find yourself searching for a new software, and you’ll have to import the existing data into the new software which will require additional resources. 

The story of the open source software

A commonly trusted free software are the open source software. Ubuntu is an example of an open source software. They are usually made by developers across the world, and their source code is available for free, and you’re free to change or modify the code as you wish. Since the source code is available for everyone, it is unlikely that the software can have malicious intents. And as long as the developers continue to improve the software, it will remain up to date with the required features. Open source software appears to offer a very good deal, and they do, in the case of most of the software. But in the case of a hospital management system, it is never a good idea to use an open source software. This is because of a combination of reasons discussed above. First of all, there are no hospital management software with the kind of community that a software like Ubuntu has. If you face any issues, you’re on your own. In the case of popular softwares, there may be forums in which users can discuss issues, and they may get resolved. But for a hospital management software, there are no such forums, and when you’re managing a hospital, you cannot afford to wait for a solution that may never come. And as we discussed, updates will be available for open source software only as long as the developers are working on the project.

What about the free trials?

If you have been looking for free HMS downloads, you may have come across many SaaS healthcare software companies offering lite or trial versions of their software for free, or maybe the complete version of their software, but for a limited time period. These software are generally secure and will be much more robust than software from other software providers. They may even offer regular updates. But remember that these trial versions are just for that. They will be severely limited in their capabilities, and you will definitely have to upgrade at some point. And the providers may not provide tech support if you’re using the free version. But they do provide an easy way to evaluate a software and if available, they serve as a demo for the complete version. 

Lack of customization

Generally across hospitals, or even across departments, there is no uniform workflow. Each department head has their own workflows, and this is the reason why hospital management systems are highly customized. However such customization is not at all possible in a hospital management system, and if implemented, could affect the functioning of the hospital and may prove to be counterproductive. 


To know more about hospital management software, visit MocDoc Hospital Information System.

Why you should never download ...

When searching for software, almost everyone looks.....  Read more



Hospitals are rarely a single department entity. They usually span multiple specialties focusing on different treatment areas, such as pediatrics, neurosciences, gynecology, etc.

There are also various departments taking care of the day-to-day running of the hospital, such as maintenance, accounting, billing, operation theatre, and management. Each of these departments consists of many people carrying out various tasks, ranging in complexity from brain surgeries to fixing overhead lamps.

A single organization may have hospitals across multiple locations, making it difficult to manage them all. A hospital management system helps you manage the enormous complexities of efficiently managing the hospital sustainably.
Even though hospitals span several different areas, in the beginning, it usually involves only a few departments and just the primary number of people required to manage them all.

In such a case, a simple management system with the capacity to deal with relatively less data would work. But as a hospital starts growing, incorporating more specialties and treatment facilities, this system may not be able to deal with the massive flow of data.
A hospital management system could make this process much faster and easier.
As the number of departments and employees grows, the management system would also extend to accommodate the conditions created by the growth, thus aiding the development of the hospital instead of being a hindrance.

Scale up - The role of a cloud-based system
A cloud-based online system has many advantages compared to an offline system regarding scaling up. Instead of making changes in all systems in a hospital network, the differences would have to be made only by the software providers. They could easily be updated to add more departments and employees without reinstalling the updated version in all the systems in a hospital. And since the software and its interface remain the same, there is no need to allocate extra resources to train the users.
A cloud-based system would also be much more efficient in the case of hospitals in multiple locations. The data generated from all the hospitals run by the same organization could be integrated and analyzed to improve overall performance. As new sites come up, the software is updated, and the existing management network can seamlessly integrate without additional training.
This option would allow for better purchase decisions, as requirements for the entire chain of hospitals could be understood and remedied in bulk, thus helping make much better business transactions and improving efficiency for the whole network.

Resource management and reduction of wastage :
A sound hospital management system would also help prevent unwanted waste of resources. Efficient management of the various equipment and disposables inventory would cut short the resources otherwise wasted. In scaling up, there is usually an increased wastage of resources due to purchasing excess materials to prevent a shortage. With an efficient system, such wastages could easily be detected and avoided. This option could provide a smooth scale-up from a small hospital to an extensive network without excessive spending.

Scaling up - Understanding the data generated :
A common problem associated with the scaling up of any system is the overwhelming amount of data generated from the various subsystems. Every bit of data has to be analyzed and compiled in a manner that is easy to understand to make correct decisions at every corner. A scale-up could be a headache for a hospital with a large amount of data generated without an adequate system to manage the data.

An efficient hospital management system would make this entire process a cakewalk by managing the data generated in real time smoothly and quickly. In a sound hospital management system, all the data from the various departments regarding all the matters from procurement of materials, human resources, and energy requirements to billing, accounting, and inventory management is compiled and represented in a meaningful manner. 

This leads to a quicker and easier decision-making process and, therefore, a more accessible, smoother, and efficient scale-up.

Management of the extra human resources required for scale-up :
The efficient running of a hospital requires that all the stakeholders play their roles, and to enable this; they should be able to manage their work quickly and intuitively. A sound hospital management system allows smooth work delegation and easy access to the information required for the task.

For example, it should allow a doctor to enter information regarding a patient and their treatment regime and enable the pharmacist to track the inventory quickly. With an efficient system, it would also be able to evaluate the work done by them. Such easy management of the entire workforce, without causing any hindrance to them, but help them with this, would enable the hospital to grow.

In short, a sound hospital management system would make it easier to scale up the hospital network by efficiently managing the resources, avoiding waste, creating an efficient workforce, and better data management. Such a system could provide hassle-free patient care, making everyone’s work much more manageable.

Scalable Hospital Management S...

Hospitals are rarely a single department ent.....  Read more


Our present modern information system makes use of computers for the execution, each of them connected through an optimized network. Healthcare is the most critical aspect of our society, and many health care providers face challenges to offer practical and active services to patients.


Considering a multispeciality hospital, many people enter and exit the hospital in a day and maintaining their records safely is tedious. To reduce this type of burdens and to manage the financial, hospital administration and clinical aspects, Hospital management system came into existence.


Apart from that automating your hospital's processes and implementing them cannot be done too easily, you need an efficient hospital management system to take care of everything that is happening around the labs and hospitals.


If you are ready to implement or go with the hospital management system, make sure you follow these things before making it useful in your hospitals or labs.


  • Processing Speed & Results

  • Cost Effective

  • Reduction in Errors

  • Data Security & Retrieving Ability

  • Improved Patient Care

  • Quality & Compliance


Processing Speed and Results:


Hospital management system follows the standard operating procedures, and there are no chances for deviation to happen in any of the effective HMS systems. With the implementation of HMS in your labs or hospitals, you will be able to treat patients with a better way and accessing their real-time reports and other information regarding the patients, and their past clinical data and more can be done quickly and lead to best patient outcomes. Hospital management system makes employees work more accessible and improve the speed of the complete processes for better results.


Cost Effective:


HMS information system helps to track and control finances, reduce leakages as well as reduce manual work and therefore there is no requirement of the higher human workforce.


Hospital management system helps to cut down the manual work done by humans in the hospitals especially for the peoples who take care of the record and documentations safely. Hospital management system helps in reducing the human resources costs as most of the work is automated.


Cut down the cost related to storage and other associated requirements. If your hospital is entirely HMS implemented, then your hospital will go paper-free one, it's enough if you maintain the mandatory documents and other related ones in your hospital to comply with the regulation standards.


Reduction in Errors:


Hospital management system will help in reducing different types of errors that made through interventions like missing billing, operational failure, clinical errors, cost leakages, missing appointments and much more.


Every process on the hospital management system are automated, and there are plenty of tasks provided to the software to perform without the human intervention as well as accurately, this reduces the error significantly.


For example, An IPD patient final bill amount can be easily generated if your hospital enabled of Hospital management system as his reports and other samples bill are already billed and safe under the Patients unique Hospital ID, and therefore the billing executive needs to generate from the system and provide the statement to the patients.


If your hospital is not HMS enabled then you need to go with manual entries which involves too many human errors, so preferring HMS will make your billing section easier, faster, accurate and more transparent.


Data Security and Retrieving Ability:


In a Hospital management system, they are one of the cloud-based software where everything gets interlinked, and therefore there are no chances for breaches to occur as they have high data security.


Evidence-based medicine requires the retrieving ability as well as data ability mandatorily, and this easily achieved through a Hospital management system. If you have Hospital management system on your hospital, then you can easily access the operational, clinical and financial data of your hospitals.


Improved Patient Care:


Enhanced work efficiency and improved patient data access mean faster and better clinical decisions. A clinician orders the solution to implement once he gets the diagnostic report on his hand, so its necessary to have speedier support for receiving the reports rapidly. All departments in the hospitals are interconnected and integrated with this automation, and this enhances the patient care quality as well as the hospital turnovers.


Quality and Compliance:


Every hospital should send a report of birth, and death occurred, their reasons and related solutions to the NABH accreditation monthly. Its difficult to arrange them manually so preferring the best HMS helps you to send the reports faster and at the right time frame.


Every report is monitored and managed in the Hospital Management System carefully and efficiently for accurate results.


Everyone prefers HMS for their hospitals for coordinated and rapid care, reduced costs, reduced waiting time and readmission, enhanced patient safety, and clinical care.


Any other essential benefits of implementing a hospital management system in your clinics? Let us know through the comment section below.



To know more visit MocDoc - Healthcare

6 Reasons Why You Need a Hospi...

Our present modern information system makes use of.....  Read more