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How a hospital can Leverage Social Media as a Marketing tool 

Published By Sanjana
 2019112612:29:05
Category HMS



Social Media has brought tremendous changes across every platform, including the healthcare industry. It has completely changed the way patients perceive and interact with their physicians and hospitals. Having a good connection with patients and maintaining proper communication flow between different doctors, physicals, and other healthcare professionals is critical for the success of any medical center or hospital.

Social Media helps to improve patient care, enhance the relationship of the hospital with the public, increase current patient satisfaction, and draw the right potential patients by enabling medical professionals and doctors to share and interact with information successfully. This blog will deal with how social media play an essential role in enhancing the performance of hospitals.

 

How Can Hospitals Utilize Social Media?   


The Spark Report Survey states that 41% of the respondents declared that Social Media plays a vital role in affecting their choice of a specific medical facility, hospital, or doctor. Mayo Clinic and other similar organizations already have started making use of social media strategies to serve their patient’s needs in a better way.

 

The engagement between physician and patient:


Social media advocates have stated that social sites like Facebook makes the process of communication easier with patients as well as have an important role in establishing a stronger relationship between physician and patients. Some facilities find this easier to create a patient group that supports chronic disease management and also provides the right information. It has also made it more accessible for patients to reach out to their doctors and physicians to know extra details about their health even after a visit.

 

Marketing with Social Media:  


Social Media sites play a significant role in marketing your facility in different ways. One example is you can make use of social media to pick the best managers for your hospitals, and therefore, you will be able to expand your pool of job applicants. Websites like RateMD can be used as an essential resource to advertise and promote the facility. You can also ask your happy patients to provide positive reviews for your hospitals and medical centers so that your facility can be more searchable on the search results, which leads to more referrals.

 

The collaboration between Physicians:  


Few social media sites enable providers to share resources and information with colleagues which can be used while treating patients with unusual symptoms or chronic conditions. Online collaboration of this kind is more beneficial for rural area facilities where there are difficulties for certain specialists to come.

 

Managing an all-inclusive Medical Imaging Program:


Whether it is ultrasounds, MRI scans, CAT, or mammograms, digital imaging is considered to be an invaluable part utilized in medical centers and hospitals. Managing an all-inclusive imaging program indicates implementing Hospital Software which helps doctors and physicians to monitor the patient’s complete health easily. With the help of social media, you will be able to implement a digital imaging program quickly. Distinctive images like X-rays and MRIs can be shared with social media platforms from the doctor’s workstation easily. The physicians can also upload pictures to Facebook, Twitter, and other social media accounts in a secure way, which is HIPAA compliant. Physicians, doctors, and radiologists can share the images on social media sites for teaching and second opinions.

 

Providing Exact information to the patients: 


Most of the hospitals have a website and blog. If a hospital has a relevant and engaging blog, then it’s the best way to reach out to the current patients as well as the prospects. Whether the content is written by staff members or outsourced, it’s significant to present materials that represent the services and skills offered by the hospital.

 

There are many ideas to consider when rebooting or planning your social media strategy. Only you know what your hospital community needs. Make use of every social media benefit in your hospital so that you can reach your goal. For more information, keep in touch with us. 




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The famous Kaiser Permanente installed the nation's significant and all-inclusive EHR (Electronic Health Record) before a decade. The decision was taken together by the medical groups and the health plans, implementing it was extortionate as well as arduous because of the larger size of the Organization.


Motivating and training staffs and physicians, many lives are saved with the combination of an integrated medical care delivery system and data analytics.


Few clinicians have the right to access the All-inclusive Electronic Health Record which indulges every medical information of the patient and also lets you know about the potential medical errors and care gaps before it go viral across the globe.


Integrating them was tedious as well as expensive, but this is the right way to maximize the care provided to the patients around. Here are a few lessons popped out below regarding the experience in the EHR for the investments as well as for other health systems.


Make the EHR All-Inclusive:


The next step in EHR is to hire individual preferences for separate specialties to get benefits with the physician acceptance. For example, every clinician made use of the document to identify the patient's problem apart from analyzing a single body diagram. Each specialty has its description; as a result, the primary care clinicians reviewed and submitted two separate set of their analysis.


When considering the EHR, they derive the entire information provided, and all patients get benefited through the information sharing across different specialties rather than going through the complete documentation. The complete EHR incorporates with the patient's totality and then communicates their entire information to all clinicians who take care of them, unlike the other office-based stand-alone systems.


If all clinicians receive the same data, they can easily find out the problems and rectify them regardless of if they work in any specialty departments.


Acquire Clinicians Onboard:


Most of the large multispecialty hospital medical groups are paid only on an annual basis, and this is one of the biggest challenges every clinician face with the EHR adoption. At present, most EHRs designed to code and bill instead of the clinical practices, this makes the clinicians slow down and also results in fewer patients care.


The experience was completely different, and the clinicians received data from the EHR cumbersome, which helped the physicians to identify the advantages and disadvantages of the patients. They can easily have access to studies apart from searching for the best radiologic studies.


The clinicians found difficulties regarding the added time that requires to study the new system, so the plan got changed and focussed on reducing the schedule by half during the phase of implementation. By doing so, many of the physicians found many advantages which lead to exposure.


Build Trust:


Physicians need to trust their leaders for the successful operation change, and this leads the process to gain the physician trust.


Keep in mind the other Employees who use EHR system.


Medical assistants use EHR more on their work, they do not need more documentation, and they can make use of the system to check out the clinical benefits.


When a patient visits the hospital, they make use of the EHR system to look for the preventive care gaps and address them correctly. For example, if a lady was overdue for a blood cancer screening, they call the GYN/OB for scheduling an appointment, this makes them recognize the medical assistant and the contribution they made.


Offering Ongoing Technical Support 24./7


If people use new technology, they need instant help if they got any queries on using them. To perform the instant support, there is on-site and immediate technical assistance to the users, and this is the right thing to make use of the EHR system while preparing for any training classes or other live settings.


In the starting weeks of performing live in any medical center or other specific departments, clinicians who already implemented the system application successfully in any different location can act as a consulting expert and make them available to the clinician's colleagues. It also incorporated additional IT staffs so that providing consultative support for the users are done efficiently and immediately following the implementations.  


EHR implementation should be a capital program, and you invest more and also achieve the ROI (Return on Investment) at the right time. Once after the execution, the EHR system allows clinicians to treat their patients in hospitals, offices, emergency departments, and other areas faster than the past.


The comprehensiveness of the EHR data helps in facilitating the total work of data analytics, best practice evolutions and the effort put for implementing the EHR system allows patients to avoid many complications from various deadly chronic diseases.


Make sure you follow the above things if you are ready to implement Electronic Health records in your hospital.


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Things You Need to Know Before...

The famous Kaiser Permanente installed the nation'.....  Read more



Hospitals are rarely a single department entity. They usually span multiple specialties focusing on different treatment areas, such as pediatrics, neurosciences, gynecology, etc.

There are also various departments taking care of the day-to-day running of the hospital, such as maintenance, accounting, billing, operation theatre, and management. Each of these departments consists of many people carrying out various tasks, ranging in complexity from brain surgeries to fixing overhead lamps.

A single organization may have hospitals across multiple locations, making it difficult to manage them all. A hospital management system helps you manage the enormous complexities of efficiently managing the hospital sustainably.
Even though hospitals span several different areas, in the beginning, it usually involves only a few departments and just the primary number of people required to manage them all.

In such a case, a simple management system with the capacity to deal with relatively less data would work. But as a hospital starts growing, incorporating more specialties and treatment facilities, this system may not be able to deal with the massive flow of data.
A hospital management system could make this process much faster and easier.
As the number of departments and employees grows, the management system would also extend to accommodate the conditions created by the growth, thus aiding the development of the hospital instead of being a hindrance.

Scale up - The role of a cloud-based system
A cloud-based online system has many advantages compared to an offline system regarding scaling up. Instead of making changes in all systems in a hospital network, the differences would have to be made only by the software providers. They could easily be updated to add more departments and employees without reinstalling the updated version in all the systems in a hospital. And since the software and its interface remain the same, there is no need to allocate extra resources to train the users.
A cloud-based system would also be much more efficient in the case of hospitals in multiple locations. The data generated from all the hospitals run by the same organization could be integrated and analyzed to improve overall performance. As new sites come up, the software is updated, and the existing management network can seamlessly integrate without additional training.
This option would allow for better purchase decisions, as requirements for the entire chain of hospitals could be understood and remedied in bulk, thus helping make much better business transactions and improving efficiency for the whole network.

Resource management and reduction of wastage :
A sound hospital management system would also help prevent unwanted waste of resources. Efficient management of the various equipment and disposables inventory would cut short the resources otherwise wasted. In scaling up, there is usually an increased wastage of resources due to purchasing excess materials to prevent a shortage. With an efficient system, such wastages could easily be detected and avoided. This option could provide a smooth scale-up from a small hospital to an extensive network without excessive spending.

Scaling up - Understanding the data generated :
A common problem associated with the scaling up of any system is the overwhelming amount of data generated from the various subsystems. Every bit of data has to be analyzed and compiled in a manner that is easy to understand to make correct decisions at every corner. A scale-up could be a headache for a hospital with a large amount of data generated without an adequate system to manage the data.

An efficient hospital management system would make this entire process a cakewalk by managing the data generated in real time smoothly and quickly. In a sound hospital management system, all the data from the various departments regarding all the matters from procurement of materials, human resources, and energy requirements to billing, accounting, and inventory management is compiled and represented in a meaningful manner. 

This leads to a quicker and easier decision-making process and, therefore, a more accessible, smoother, and efficient scale-up.

Management of the extra human resources required for scale-up :
The efficient running of a hospital requires that all the stakeholders play their roles, and to enable this; they should be able to manage their work quickly and intuitively. A sound hospital management system allows smooth work delegation and easy access to the information required for the task.

For example, it should allow a doctor to enter information regarding a patient and their treatment regime and enable the pharmacist to track the inventory quickly. With an efficient system, it would also be able to evaluate the work done by them. Such easy management of the entire workforce, without causing any hindrance to them, but help them with this, would enable the hospital to grow.

In short, a sound hospital management system would make it easier to scale up the hospital network by efficiently managing the resources, avoiding waste, creating an efficient workforce, and better data management. Such a system could provide hassle-free patient care, making everyone’s work much more manageable.

Scalable Hospital Management S...

Hospitals are rarely a single department ent.....  Read more



When compared to other industries, the healthcare sector is improving, with the help of advanced technologies like the Hospital Management System (HMS). The current medical care computerization is being hampered due to a lack of a perfect interface between computers and medical care providers.

The two main issues that are commonly faced during implementation of an HMS are as follows


 1. HMS implementation begins but the users start facing issues by the end

This is generally due to the inflexibility of the HMS software, a weak administrative will, and an inexperienced team for implementation.


2. HMS implementation gets completed, but only a single part of the functionality gets implemented

This is due to non-user-friendly software or unplanned and unconfigured executions.


Pre-Implementation Assessment:

All hospital administrators who implement the HMS software in their hospitals will be apprehensive that the process may end in a partial or complete failure and measures should be taken early in order to prevent such an event from happening. The software should be well assessed before being purchased by the hospital.


Software Assessment:

Choosing the right kind of software is one of the crucial and primary steps for getting the best results.

Earlier, all HMS Software had a single development cycle starting with a single hospital being computerized by a local developer for a single hospital. However, this type of HMS development is outdated. In such cases, there is a risk of the vendor providing software that was customized for a different hospital. Implementing them may cause various issues, and it may cost more in the long run. It's better to purchase the software from a firm, that specializes in hospital management software than getting any software company to design software for your hospital.


It's better to choose software that is easy to upgrade, scalable, and not hardware intensive. Cloud-based online software is better than offline software in these aspects. The providers could also easily fix any errors or bugs in the case of online software.


Another aspect to be considered is to check if the customization of the software is done primarily through programming code or by using master tables during implementation. Hospitals may require some form of alteration to the purchased software, so as to better suit their needs, and in the case of master tables, such changes may easily be made by the hospital itself. In the case of online software, this may not matter much, as maintenance and support are provided by the software provider.


Vendor Assessment:

Only a few vendors of international or national repute can be trusted easily. A drawback with a large vendor is that they don’t always accommodate the requirements of small hospitals. In the case of small vendors, the hospital administrators may have to do thorough research to see if they are trustworthy.


An important aspect to be known is whether the current implementation team will be available during the entire implementation cycle. Checking the attrition rate of the software company, and discussions with other hospital administrators may give you an idea about this.


Visits to Hospitals with Hospital Management Systems:

A well-planned visit to hospitals where the software has been implemented will give you insights on the performance of the software, the support provided by the vendor, and if the vendor has achieved all the goals that were initially planned. To get a good picture, it's better to visit hospitals like your own, in terms of capacity, number of specialties, and number of departments, as well as hospitals that have implemented the software that you are considering. This will give you an idea, not only about the trustworthiness of the vendor but also about how well the software will be suited to your hospital.


Discussions with hospital administrators who have previously implemented the software in their hospitals will also give you good insights on the possible difficulties you may face during the implementation process, and on how to overcome them.


Getting your Hospital ready:

Problems may arise in HMS implementation, due to issues within the hospital. The lack of a systematic and uniform workflow within all the departments in the hospital may make the implementation process difficult. Information regarding the various equipment used, tests performed, schedules of doctors in different departments, etc must be readily available so that it can easily be imported into the system.


An important aspect is the cooperation of the various end-users, that is, the hospital employees. They have to provide enough awareness of the usefulness and importance of implementing the HMS software. The implementation may put additional stress on the employees until they get used to the system, and this may hamper the efforts of the hospital administration.


HMS implementation begins with a pre-implementation phase, in which software is chosen and the hospital prepares for the change, followed by the implementation phase and the post-implementation phase, in which the final kinks are ironed out. The whole process could be made smooth with a thorough pre-implementation phase.


Choosing software that is well suited to your hospital, having clearly defined workflows, and complete information about the working of the hospital will help you to easily implement the HMS in your hospital. Having a good team, and ensuring the cooperation of the hospital employees would help the hospital achieve its goals with the HMS.

How to Implement HMS Successfu...

When compared to other industries, the healthcare .....  Read more



HMS (MocDoc HMS) otherwise known as HMIS (Hospital Management Information System) is a medical informatics solution element that mainly focuses on hospital administration requirements. The HMS is a web-based or computer application that takes care of the complete hospital functionalities. The integrated system can be customized and are developed to control all hospital operations like patient details, appointment booking, billing, drug management, Electronic Medical Record, administration, Patient medical history, inventory management, bed management, revenue management, and so on. 

A Hospital Management System is essential and mandatory for healthcare establishments like nursing homes, rehabilitation centers, clinics, hospitals, health clinics, dispensaries, and more. Some of the top benefits of implementing an HMS are role-based access control, data accuracy, revenue management, appointment booking, overall cost reduction, and data security. 


Benefits of Hospital Management System:

Revenue management: 

A medical center or hospital serves humanity. Apart from that, profit is more important as it is also considered to be a business.  Revenue management is one of the significant elements as it needs the fortune to manage a hospital. Also, it's not possible to track the identical thing with the help of the old-age manual system. An Automated HMS that caters to the needs of the business can help in solving the purpose efficiently. 

It provides accurate and rapid management and transactional reports, which offer a clear view of how your business is performing. What are the debts and interests, pending invoices, and outstanding amounts?

Apart from that, there is also a decrease in the operating cost because of actual operational effectiveness. When processes and systems are automated, there is no need for higher resources to manage the operations. It means the faster break-even point and improved ROI can be achieved easily.


Enhanced decision-making in clinics:

An accurate Hospital Management System ensures that decision-making in clinics is made precise, fast, and useful. With a single view and easy availability of data points, medical support staff and doctors are facilitated.


Obtain the best quality ratings: 

When your clinics or hospital needs to be the top-rated and top-preferred ones by insurance companies, then you must implement a Hospital Management system in your hospital. Insurance companies and medicare companies depend on digital data only when there is an automated system in the hospital.

If your clinic is capable of sending and receiving the information of the patients, and their medical records digitally, then it means your hospital is going to be the highest preference among the patients. An accurate and rapid Hospital Management System stands out at the top among other nursing homes, medical centers, and other hospital competitors. It adds significant value to your hospital and also provides a reputation in the market. 


Nullify every error and track complete details: 

Managing a hospital is not easy, and there are chances for some mistakes to occur. A manual system can ensure 100% accurate processing and foolproof. There are higher chances for mistakes and errors in this case. To eradicate this, the best decision is to install an automated hospital management system that highly nullifies every mistake, and also you can avoid lawsuits and compliance issues, which are considered to be the two most significant drawbacks of hospitals and medical centers. 

Apart from this, tracking the accurate details of staff availability, operational information, and room occupancy can also be readily available at your fingerprint by using the automated Hospital Information System. 


Enhanced data security:

The experts have reinforced and highlighted the fact that hospitals, medical centers, and clinics depend on manual systems. It can lead to higher data leakage and theft when compared to automated ones. Installing a complete and automated HMS indicates that your pieces of information stay safe and protected from any unauthorized sources and accesses. 

Significantly, you make use of the state-of-the-art system with centralized controls. Make sure you are not implementing a standalone home-grown one. There are no chances for errors when an access-controlled system manages everything as the information availability relies on user rights. It's also one crucial reason why hospitals, rehabilitation centers, clinics, trauma centers, and nursing homes make use of the high-quality and automated Hospital Management System. 


Bottom Line: 

The Information Technology advancements in the last few years are high, and there is a revolutionary change, especially in the management and automation system of hospitals. They provide intelligent and accurate management information systems apart from handling the mundane operational staff that is developed by hospital information systems. 

Hospital Management System offers a better-concerted atmosphere between doctors, patients, hospital staff, groups, and managing workflows. The portal solutions are capable of unifying the legal objects, and applications from other portals and also manage multitudes of user requests, which results in reckless information flow between patients, doctors, and staff. 

Eager to know more benefits of implementing a Hospital Management System for your hospitals, clinics, nursing homes, or medical centers? Contact us today!

What are the benefits of the h...

HMS (MocDoc HMS) otherwise known as HMIS (Hospital.....  Read more